Fleur, a flourishing new cosmetics brand, with branding strongly inspired by it's name. Detailed floral prints adorn the packaging, with sleeves that can be updated for future collections. Cutaway elements revealing the brand are also reflected on to the gift bags to reveal the products inside.
A social presence that counts down to launch day, getting prospective new customers excited about this new beauty range, followed by a website that allows the audience to shop and explore.
Self initiated project.