McDonald's Monopoly, one of the biggest marketing campaigns in the UK.
The first challenge for email was to get the consumer excited about the promotion, 'Get Ready to Wiiiin' by using agile countdown timers and prize teasers to increase anticipation.
Next was to encourage them to get involved, 'Get the Wiiiinning Feeling'. We did this by offering the audience the chance to play with free personalised codes, in addition to interactive elements like tap to reveal functions.
Finally, to keep them engaged throughout, 'Keep that Wiiiining Feeling' by increasing believability, highlighting claimed prizes and the use of encouraging bold copy.
Created at Armadillo CRM.